Creative Strategist

Key Responsibilities

• Analyze paid media performance data to identify winning creative patterns (hooks, angles, offers, formats)
• Develop and manage a structured creative testing framework
• Write creative briefs informed by data that designers and video editors can execute on
• Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google
• Create static ad concepts in Canva/Figma and edit UGC/short-form video
• Run 20–50 creative variations per week using AI-accelerated production workflows
• Use AI tools daily for copy iteration, concept mockups, and competitive research
• Build and maintain custom AI workflows, i.e., prompt templates for ad copy by platform
• Collaborate with performance marketers, designers, and video editors
• Stay current on platform-specific creative best practices

Requirements

• 3+ years experience in creative strategy, paid social, or performance creative roles
• Demonstrated ability to analyze campaign data and translate insights into creative direction
• Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
• Strong ad copywriting skills across platforms
• Proficiency in Canva or Figma for static ad production
• Basic video editing skills (CapCut, Premiere, or equivalent)
• Daily, active use of AI tools for creative production
• Experience writing creative briefs and managing creative feedback loops
• Strong understanding of creative testing methodologies and performance metrics
• Ability to work during U.S. work hours (PT/ET)