Social Media Ads Manager

Key Responsibilities

• Craft paid social strategies that align with business goals and target audience
• Set up and manage campaigns across platforms like Facebook and TikTok
• Strategically allocate budgets across various social platforms
• Create visually compelling ad creatives, including images, videos, and carousel ads
• Write persuasive ad copy that captures attention and drives conversions
• Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations
• Continuously monitor ad performance and make real-time adjustments to improve results
• Analyze campaign data to uncover insights and trends that can inform future strategies

Requirements

• 3+ years experience managing paid social campaigns
• Proficiency in social advertising platforms (e.g., Facebook Ads Manager)
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent copywriting and visual design skills for ad creation
• Knowledge of audience targeting and segmentation techniques
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
• Ability to work in U.S. work hours (PT/ ET).