Head of Growth

 

• Remote (LATAM-based)
• Compensation: Up to $5,000 USD/month base + performance-based incentives 
• Full-time (US Eastern Time), Contractor
• Tech Stack: GoHighLevel (GHL), LinkedIn, AI tools (Claude, ChatGPT, Gemini), Google Workspace, Slack, ClickUp, Canva or similar

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company:

Our client is a remote-first fractional CFO and outsourced accounting firm serving US companies in the $5M–$50M+ range, mainly in tech, professional services, media, and nonprofits. They’ve grown so far through founder-led sales and strong referrals and are now ready to build a real growth engine. The team is young, collaborative, and informal but very serious about results—they value ownership, clear communication, and using modern tools (including AI) to move fast and scale.

About the Role:

We’re looking for a Head of Growth who is a hands-on B2B marketing operator. You will own the entire marketing function from day one—positioning, content, demand generation, and marketing ops. The priority is clear: generate qualified opportunities, not vanity metrics. You’ll work directly with the CEO and co-founder, who will continue running sales calls, while you build the pipeline that fills their calendars.

You Will:

• Own B2B marketing strategy and day-to-day execution for a professional services/advisory business.
• Refine and communicate the firm’s positioning versus other fractional CFO and outsourced accounting firms for founders, PE/VC partners, and nonprofit leaders.
• Run a consistent LinkedIn content engine (especially via the CEO’s profile) plus long-form content such as case studies, newsletters, and thought leadership.
• Plan and execute demand generation campaigns (email sequences, outbound nurture, webinars, partnerships, etc.) focused on qualified pipeline.
• Manage the website and digital presence, including basic SEO and conversion optimization.
• Operate GoHighLevel (or ramp quickly) as the core marketing automation and CRM tool—funnels, nurture flows, tracking and reporting.
• Use AI tools to speed up content, research, and experimentation so you can ship and iterate quickly.
• Report weekly on pipeline contribution and key metrics, with clear insights on what you’re changing next.

About You:

Your Background:

• Strong B2B marketing experience, including ownership of demand generation and content.
• Proven experience marketing professional services or advisory offerings (finance, consulting, agencies, or similar) to mid-market or comparable B2B buyers.
• Demonstrated track record of creating pipeline and revenue impact, not just impressions.
• Hands-on experience with marketing automation/CRM; GHL experience is a plus, but solid HubSpot/Salesforce backgrounds are welcome if you’re ready to switch.
• Comfortable using AI as part of your daily workflow to move faster and test more.
• Native or near-native English (written and spoken); you will write in the CEO’s voice and interact with US stakeholders.
• Based in LATAM with reliable internet, a solid remote setup, and strong overlap with US Eastern Time.
• Proactive, direct, and opinionated—in a good way. You bring ideas, push back when needed, and act as a thought partner, not an order taker.
• Enjoy being a one-person marketing team: you build, write, launch, analyze, and adjust yourself.

Nice to Have:

• Experience building marketing from scratch or replacing a fractional/part-time marketing setup.
• Background working closely with founder-led or relationship-driven sales motions.
• Proven success using LinkedIn as a primary demand and thought leadership channel for services.

Compensation:

• $4,000 USD/month base (paid monthly).
• Performance-based incentives tied to pipeline and revenue, with meaningful upside for strong performers.