Senior CRM Analyst

Overview of the role:

We are looking for a Senior CRM Analyst to support the planning, execution, monitoring, and optimization of CRM campaigns for a betting platform. This role requires a strong analytical mindset, attention to detail, a deep understanding of player behavior, and solid experience with CRM, automation tools, and data-driven decision-making. You will play a key role in driving engagement, retention, and user value, acting as a bridge between strategy, data, and execution while collaborating closely with Tech, Data, Product, and Marketing teams.

What you’ll do:

• Plan, execute, and optimize recurring and seasonal CRM campaigns across multiple channels
  (Email, Push, SMS, WhatsApp, and others), ensuring impact on engagement, retention, and
  user value
• Ensure accurate and timely execution of all CRM activations, including scheduling, launches,
  operational validations, and post-campaign follow-ups
• Monitor and analyze campaign performance using key CRM KPIs (retention, churn,
  conversion, reactivation, LTV), delivering actionable insights and short-term optimizations
• Identify operational and behavioral risks and opportunities within the user base, proposing
  improvements to journeys, segmentations, rules, and communications
• Build, maintain, and evolve audience segmentations and operational data extractions to
  support campaigns, tests, and analyses
• Perform end-to-end quality assurance (QA) of communications, segmentations, business rules,
  and automated journeys
• Design, execute, and analyze A/B tests, ensuring proper setup, measurement, and
  interpretation of results
• Actively contribute to the continuous improvement of CRM operations by proposing
  enhancements to processes, routines, and best practices, with a focus on efficiency and
  scalability
• Support the evolution of CRM strategies across the user lifecycle through data analysis,
  experimentation, and continuous learning

What you’ll bring:

• A degree in Marketing, Business Administration, Communication, or related fields
• Solid experience (5+ years) in CRM, marketing automation, and data-driven campaign
  execution
• Hands-on experience with CRM and automation platforms such as Optimove, HubSpot,
  Insider, RD Station, or similar tools
• Experience managing multi-channel communications (Email, Push, SMS, WhatsApp, etc.)
• Strong analytical skills, with the ability to interpret data, metrics, and performance indicators
• Proficiency in Excel / Google Sheets for analysis, operational validation, and data organization
  (formulas, pivot tables, data cross-checks)
• Fluent English for reading, writing, and communication in a corporate environment
• Strong organizational skills, attention to detail, and clear communication
• Ability to work autonomously, manage priorities, and collaborate effectively in fast-paced,
  cross-functional environments

We require a candidate who has achieved or is capable of the following:

• Operating CRM campaigns end-to-end with high accuracy and reliability
• Translating data and insights into actionable CRM improvements
• Balancing operational excellence with a performance-driven mindset
• Collaborating effectively with technical and non-technical stakeholders
• Continuously improving CRM processes, journeys, and activation logic

👉 It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply. 🚀