SEO Manager

The Role

This is not a traditional SEO-only position.

You will own our digital visibility and inbound lead strategy, with a primary focus on:

• Ensuring we appear in AI-generated responses (ChatGPT, Google AI Overviews, Grok, etc.)
• Creating highly polished white papers, case studies, and technical content
• Driving LinkedIn-based lead generation
• Strategically guiding what we should build next (with pros/cons and recommendations)
• You will be fully integrated into our team (Slack, EST working hours) and expected to think like a marketing leader.
• You will support the creation and refinement of brochures and technical data sheets to ensure consistency in design, style guidelines, and brand voice across all materials.

Core Responsibilities

1. AI & Search Visibility

• Optimize content for AI-driven search results (ChatGPT, Google AI Overviews, etc.)
• Develop authority-building content strategies
• Identify high-impact keyword and topic opportunities
• Monitor performance and adjust strategy proactively

2. Technical Content & Thought Leadership

• Produce well-designed white papers, guides, and case studies
• Create in-depth blog content (not generic AI output)
• Ensure technical accuracy and polish (formatting, branding, detail)
• Repurpose long-form content into LinkedIn posts and lead magnets

3. Lead Generation

• Build downloadable assets (PDF white papers)
• Connect content to gated lead forms
• Support LinkedIn long-form content strategy
• Recommend campaigns and next best initiatives

4. Shopify Website Management

• Confidently navigate and publish content within Shopify
• Upload and format blogs and landing pages independently
• Maintain design consistency and attention to detail

5. AI & Automation Implementation

• Actively use and experiment with modern AI tools
• Stay up-to-date on new AI releases and automation tools (especially via X/Twitter and industry communities)
• Improve workflow efficiency using automation
• Avoid unnecessary manual work when tools exist to optimize it

Must-Have Qualifications:

• 5+ years in digital marketing (SEO + content + lead gen)
• Native or near-native English fluency (technical writing required)
• Proven experience writing white papers or technical case studies
• Strong understanding of modern AI tools and workflows
• Experience working in Shopify
• Deep attention to detail (formatting, branding, consistency)
• Ability to think strategically and recommend initiatives—not just execute tasks

Ideal Candidate Traits:

• Comfortable operating independently
• Proactively proposes 2–3 strategic options when presenting ideas
• Understands how to make AI-generated content sound human and authoritative
• Passionate about emerging AI tools and digital trends
• Strong design sense and presentation polish
• Treats the business like their own

What This Role Is NOT

• Not a social media influencer role (no TikTok, Instagram focus)
• Not a pure SEO technician role
• Not a content mill writing job
• Not a junior assistant role requiring constant direction

Success Metrics

• Increased visibility in AI-generated search responses
• Growth in qualified inbound leads
• High-quality, conversion-focused white papers
• Improved LinkedIn engagement and lead capture
• Consistent, polished brand presentation

Growth

• Long-term growth opportunity
• Strategic impact within a niche, high-value industry
• Opportunity to build and own the digital marketing engine of the company

Application Requirements

Please include:

1. Samples of white papers or technical case studies
2. Examples of long-form content you’ve written
3. Description of AI tools you actively use
4. Explanation of how you would improve AI visibility for a niche B2B industrial company
5. Confirmation of EST working hour availability

Final Note

We are looking for a digital marketing partner, not just an employee.
If you are strategic, AI-native, detail-obsessed, and ready to own the function—this is for you.