Marketing Manager

What You’ll Do

• Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars
• Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)
• Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays
• Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house
• Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments
• Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI
• Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies.
• Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly
• Enablement. Build regional sales decks, talk tracks, objection handling, and case studies
• Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.)
• Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy

What we're looking for

• 7–10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure
• Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling
• Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes
• Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders
• Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization
• Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones
• Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows
• Based in LATAM (or ability to frequently travel to the region); willing to travel ~25–40% for partners and events

Nice to have, but not mandatory

• Track record building B2B marketing plans 0→1
• Experience marketing to banks and regulated institutions in LATAM
• Network among regional media, communities, and event organizers
• Experience commissioning original research or market surveys for credibility and demand gen
• Managed external agencies and built small, high-leverage teams