Senior Content Designer

Who You Are 

Make sure you meet all of the following required qualifications to avoid an automatic rejection.

• Experience: 5 to 7 years of experience in content design, UX writing, or similar roles, with a strong portfolio showcasing strategic content work for digital products.
• Fluency in English and Spanish: Written and verbal communication skills are required to collaborate effectively with a diverse, international team.
• Localization expertise: Proven experience creating content that works across multiple markets and languages. Understanding of Latin American markets (Mexico, Colombia, Argentina, Brazil) is a strong plus. Knowing how to work with keys in Lokalise, and extra plus!
• Design system expertise: Experience contributing to content design systems, voice and tone guidelines, and content pattern libraries. You should be comfortable establishing content standards and ensuring consistency at scale.
• Technical skills:
  • Proficiency working in Figma and collaborating with product designers.
  • Experience using AI tools to enhance content creation, streamline workflows, and analyze content performance.
  • Ability to leverage AI for tasks like content variations, localization support, content audits, and pattern identification.
• Data-driven approach: Strong understanding of how to use data and metrics to inform content decisions and measure content effectiveness (comprehension, task completion, error reduction, support ticket volume).
• Regulatory & compliance knowledge: Experience creating content for regulated industries (fintech, financial services, healthcare) with understanding of compliance requirements and how to balance clarity with legal accuracy.
• Research skills: Proven ability to conduct content research, usability testing, and readability assessments to validate content decisions.
• Portfolio: Exceptional portfolio that highlights strategic content work, complex problem-solving, and measurable impact on user experience (please share a link to your portfolio with us).

What You Will Do 

• Content strategy & leadership
  • Develop comprehensive content strategies for complex product areas and cross-product experiences.
  • Define voice and tone guidelines for new product areas, features, and user scenarios.
  • Plan content systems that scale across products, markets, and use cases (content models, taxonomies, templates).
  • Define content governance, including ownership, review processes, and quality standards.
• Content creation & quality
  • Write clear, concise, and empowering content that balances brand personality with usability and user needs.
  • Adapt voice and tone strategically for different audiences (new vs experienced users, different markets, varying financial literacy levels).
  • Balance complex requirements (legal, regulatory, technical) with approachable, human, trustworthy language.
  • Establish content quality standards, review processes, and quality benchmarks for your domain.
• Localization & market adaptation
  • Develop localization strategies for features across Mexico, Colombia, Argentina, Brazil, and other English-speaking markets.
  • Determine appropriate localization approaches (translation vs transcreation vs local creation) based on content type and market needs.
  • Ensure content respects cultural norms, regulatory requirements, and market expectations across all regions.
  • Build collaborative relationships with regional stakeholders and localization teams.
• Research & validation
  • Collaborate closely with the design research team to conduct content research and usability testing, validating content decisions, and identifying improvements.
  • Use qualitative and quantitative data to measure content effectiveness and iterate based on insights.
  • Audit content quality across products and identify systemic issues requiring improvement.
• Cross-functional collaboration
  • Partner closely with product designers, product managers, engineers, researchers, and data scientists.
  • Collaborate with legal, compliance, and regulatory teams to ensure content meets all requirements.
  • Mentor other content creation areas on content strategy, voice and tone, and quality standards.
  • Contribute to the content design system and advocate for content design best practices.
• AI-first content design
  • Leverage AI tools to generate content variations, improve efficiency, and explore creative directions.
  • Use AI to support localization workflows, content audits, and pattern identification.
  • Apply AI to analyze content performance and identify optimization opportunities.
  • Help build prompt libraries for content creation and localization efforts.
  • Stay current with AI capabilities and experiment with new tools to enhance content design practice.