Senior Product Marketing Manager, Email Hub

What you'll be doing

Own messaging and positioning for Circle’s Email Hub surface area.
Develop and evolve clear, differentiated messaging that explains how Circle enables creators and community businesses to build owned relationships, drive engagement, and grow sustainably through email.

Craft high-impact copy and product content.
Write, edit, and oversee the creation of Email Hub–related product content across the website, lifecycle emails, launch assets, sales decks, and product collateral.

Guide go-to-market strategy for Email Hub features and improvements.
Partner with Product, Growth, and Engineering to plan and execute launches for new Email Hub capabilities, optimizations, and experiments. Ensure launches are tightly coordinated, adoption-focused, and measured against meaningful engagement and retention outcomes.

Enable the go-to-market team.
Work closely with Sales and Customer Success to create sales enablement materials such as pitch decks, FAQs, battlecards, demos, and internal training that help teams confidently sell and support Circle’s Email Hub.

Develop customer-facing enablement and education.
Create external resources including product guides, FAQs, help content, onboarding flows, and best-practice examples that help customers understand and fully leverage Email Hub to grow and engage their communities.

Collaborate cross-functionally to drive insight-led messaging.
Partner with Product, Growth, Customer Success, and Data teams to gather customer insights, feedback, and performance data. 

Support Circle’s broader product marketing strategy.
Contribute to Circle’s overall messaging and positioning framework by ensuring Email Hub narratives are consistent, differentiated, and aligned with Circle’s community-first product vision and brand.

What you'll need to be successful

• 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
• A commitment to excellence and craft. We sweat the small details. We obsess over copy, clarity, and consistency. We hold a high bar for how our product and brand show up in the world, and we expect you to do the same.
• Exceptional written communication skills. You are an excellent writer and editor. In a fully remote, async company, writing is one of your most important tools.
• Proven ability to create high-impact messaging that resonates with diverse audiences and drives real outcomes, from product adoption to revenue growth.
• Strong storytelling and simplification skills. You’re able to take complex product surfaces and translate them into clear, compelling narratives that customers immediately understand and value.
• Experience crafting positioning frameworks and leading go-to-market strategies for new product launches, working cross-functionally from strategy through execution.
• A deep understanding of customer personas and pain points, and a demonstrated ability to address them through thoughtful, customer-first messaging.
• A strong sense of ownership. You take responsibility end-to-end, from defining the problem to shipping the solution and measuring impact. You don’t wait to be told what to do, and you care deeply about the outcomes of your work.
• A track record of effective cross-functional collaboration with Product, Growth, Sales, and Customer Success to deliver successful launches and campaigns.