Lifecycle Marketing Manager

We’re looking for a Lifecycle Marketing Manager to build the systems that activate, retain, and expand Bolt users. You’ll own the full lifecycle across email, in-product, and push — using data, segmentation, and product signals to guide users toward their next best action. This role sits at the center of our PLG motion and is critical for turning signups into power users, individuals into teams, and teams into long-term customers.

How You'll Contribute 

• Build and optimize lifecycle campaigns across email, in-product, and push notifications.
• Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors.
• Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones.
• Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns.
• Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics.
• Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.

Qualifications

• 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles.
• Hands-on experience building triggered journeys across email, in-product messaging, or push.
• Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior.
• Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
• Skilled at writing clear, concise, high-performing lifecycle copy.
• Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product.

Bonus Points 

• Experience with HubSpot.
• Familiarity with user segmentation, behavioral analytics, or cohort modeling.
• Basic SQL or comfort digging into data beyond dashboards.
• Background in building lifecycle systems for PLG or collaborative/team-based products.
• Experience running A/B tests and interpreting results across multiple channels.