Growth Marketing Manager

Key Responsibilities

• Own the entire creative testing funnel, from concept generation to winner identification.
• Design and execute a high-velocity growth engine with zero downtime in creative testing.
• Continuously generate and test 15–30 creatives in parallel, producing and validating 50+ concepts per day using AI tools.
• Define winners strictly (≥100 conversions in a single day at target CPA) and kill underperforming concepts quickly.
• Initiate aggressive scaling of validated concepts through creative, CTA, visual, actor/avatar, and environment variations.
• Launch parallel localization across priority languages (DE, FR, ES, IT) and emerging markets.
• Maintain CPA discipline during scale, including blended CPA across cold traffic and retargeting.
• Build and manage retargeting campaigns contributing 10%+ of total conversion volume.
• Execute and optimize campaigns across Meta, Google Display and Performance Max, Google and Bing retargeting, and emerging channels (TikTok, Reddit, X, AppLovin).
• Maintain strict asset naming conventions and campaign organization.
• Own creative and performance analytics, including daily reviews, centralized tracking, and rolling performance reports.
• Track CPA, CVR, ARPU, and LTV projections to ensure healthy unit economics.
• Build and maintain automation workflows for creative performance tracking with 12-hour update cycles.
• Translate performance insights into actionable creative direction for producers.
• Collaborate daily with UX researchers and data teams to identify new persona and avatar opportunities.
• Provide direct, detailed feedback to creative teams and ensure concepts target real, high-intent adult use cases.

Qualifications

• 3+ years of experience in performance marketing, growth marketing, or paid user acquisition.
• Proven track record scaling Meta and Google campaigns profitably to $5M+ per month.
• Direct experience managing high-volume creative testing pipelines (50+ concepts per month).
• Strong experience with subscription or SaaS products; consumer AI products are a strong plus.
• Experience managing multiple brands or campaigns simultaneously, ideally in an agency or multi-product environment.
• Expert-level proficiency with Meta Ads Manager, Google Ads, and analytics platforms.
• Strong understanding of the Andromeda algorithm, where creative signals outweigh targeting controls.
• Hands-on experience using AI tools for creative production (e.g., ChatGPT, Claude, Midjourney, DALL·E).
• Strong prompt engineering skills for AI-generated images and videos.
• Advanced data analysis skills, with the ability to extract insights and make fast decisions.
• Experience with automation tools such as N8N or Zapier.
• Clear, direct communication style and exceptional attention to detail.
• Highly execution-driven, data-oriented, and comfortable with ambiguity and rapid change.

Nice to have

• Experience scaling campaigns across emerging paid acquisition channels.
• Deep familiarity with Meta compliance and approval processes.
• Experience building performance tracking systems or custom growth dashboards.
• Background in high-growth consumer subscription businesses.