Social Media Manager

Core Responsibilities

Social Strategy & Content Creation — 35%

• Develop and execute social media strategies aligned with brand and business goals
• Create original content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, and X/Twitter
• Produce short-form videos, graphics, testimonials, and visual stories
• Manage content calendars and ensure consistent posting schedules
• Write platform-specific copy that reflects brand voice and drives engagement
• Design and edit content using tools such as Canva, CapCut, or Adobe tools
• Maintain consistent visual and messaging standards across all content
• Adapt formats to platform-specific features and best practices

Community Management & Engagement — 25%

• Monitor and respond to comments, messages, and mentions promptly
• Foster positive, professional, and engaging online communities
• Manage sentiment, moderation, and on-brand interactions
• Surface high-value inquiries and route qualified leads appropriately
• Build relationships with followers, advocates, and partners
• Support and manage community spaces (groups, forums, or channels)

Analytics & Performance Optimization — 20%

• Track KPIs including engagement, reach, follower growth, CTR, and conversions
• Prepare regular performance reports with insights and recommendations
• Use analytics tools to measure performance and ROI
• Conduct A/B testing on content formats, timing, and messaging
• Identify top-performing content and replicate success patterns
• Optimize strategy based on performance trends and insights

Platform Management & Trends — 10%

• Stay current on algorithm updates, features, and best practices
• Monitor industry and competitor social activity
• Recommend new formats, platforms, or experiments
• Optimize profiles for discoverability and conversion
• Ensure compliance with platform policies and brand guidelines

Cross-Functional Collaboration — 10%

• Collaborate with marketing, sales, and product teams
• Source internal content for authentic storytelling
• Align social efforts with campaigns, launches, and initiatives
• Support paid social efforts when applicable
• Share audience insights to inform broader marketing strategy

Requirements

Must-Haves (Required)

Experience

• 1-3+ years in social media management, digital marketing, or content creation
• Proven experience managing multiple platforms simultaneously
• Portfolio demonstrating strong content and measurable results

Content & Communication

• Native or near-native English proficiency (written and verbal)
• Strong visual storytelling and copywriting skills
• Ability to adapt tone across platforms and audiences

Technical Skills

• Hands-on experience with major social platforms
• Proficiency with Canva, CapCut, or similar tools
• Familiarity with analytics and scheduling platforms

Work Style

• Highly organized and deadline-driven
• Data-informed decision maker
• Comfortable working remotely with EST/PST overlap