Senior Partner Marketing Manager

What you’ll do

Strategic planning & growth

• Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA).
• Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success.
• Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes.
• Build scalable workflows to manage partner requests, campaigns, content, and events efficiently.

Campaign development

• Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations.
• Develop clear, compelling “better together” stories that highlight the value of our joint solutions.
• Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors.
• Track and optimize partner-influenced pipeline using data-driven attribution and performance insights.

Marketing operations & analytics

• Build reporting frameworks that surface partner performance, ROI, and roadmap progress.
• Automate partner onboarding, nurturing, and activation workflows.
• Create dashboards and predictive models to forecast partner pipeline and conversion.
• Continuously refine processes for campaign launches, creative approvals, and partner marketing requests.

Collaboration & communication

• Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals.
• Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints.
• Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories.
• Present results and strategy updates to executive leadership.

What success looks like

• Pipeline impact: $4M+ in partner-sourced pipeline annually.
• Partner growth: 50+ new, high-quality partners each year.
• Campaign conversion: 25%+ conversion rate on partner recruitment campaigns.
• Regional expansion: Successful launch of localized EMEA partner marketing programs.
• Efficiency: 50% reduction in partner request turnaround time.