Senior Manager, Performance Marketing

What You'll Do:

• Performance Strategy & Leadership
  • Build and lead Sezzle’s cross-channel performance marketing strategy across paid search, paid social, programmatic, affiliates, and CTV.
  • Set KPI frameworks for the full funnel (video completions, app downloads, subscriptions, purchase conversions, retention, ARPU).
  • Own forecasting, pacing, and delivering on KPIs with a mindset toward efficiency.
  • Identify new performance channels and emerging platforms, and build test-and-learn frameworks.
• Execution & Optimization
  • Manage seven-figure+ budgets to drive optimal CAC, ROAS, and ARPU.
  • Lead Programmatic, Affiliate, SEO, and external agency teams to deliver strong ROI.
  • Build media roadmaps and campaign architectures based on market intelligence, competitive insights, and consumer behavior.
  • Oversee creative testing frameworks analyzing performance of creatives, offers, and audiences; provide data-backed recommendations to the Creative team.
• Cross-Functional Collaboration
  • Partner with Product, Revenue, and Leadership to align on business goals and prioritize marketing investments.
  • Report performance trends, insights, and opportunities to colleagues on a regular cadence with weekly check-ins.
  • Provide funnel/flywheel insights to help optimize conversion across paid, owned, and earned channels.
• Analytics & Growth Insights: 
  • Own post-campaign analysis, channel attribution, and incrementality testing.
  • Bring deep analytical rigor to the budgeting process, projections and recommendations for re-forecasting.
  • Use analytics tools to translate complex bidding, attribution, and performance dynamics into clear storytelling for both technical and non-technical audiences.
    

  What We Look For:
  

• 5+ years hands-on experience in performance marketing managing seven-figure budgets across paid social, affiliates, and programmatic channels.
• Deep understanding of performance KPIs: ARPU, CAC, CPA, ROAS, LTV, retention funnels, incrementality, blended CAC, etc.
• Strong SEO knowledge and the ability to manage SEO as a performance lever.
• Strong communicator with experience influencing senior leadership and driving cross-functional alignment.
• High bias for action, entrepreneurial spirit, thrives in ambiguity and loves building over maintaining.
• Proven success scaling app downloads/engagement and e-commerce/retail performance campaigns.
• Advanced experience in Meta Ads Manager, Google Ads, Google Analytics, and mobile measurement platforms (AppsFlyer or equivalent).
  
  

About You:

• You have relentlessly high standards - many people may think your standards are unreasonably high. You are continually raising the bar and driving those around you to deliver great results. You make sure that defects do not get sent down the line and that problems are fixed so they stay fixed.
• You’re not bound by convention - your success—and much of the fun—lies in developing new ways to do things
• You need action - speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
• You earn trust - you listen attentively, speak candidly, and treat others respectfully.