Paid Media Buyer (DTC E-commerce brands focus)

Your responsibilities:

• Plan, launch, and optimize paid social campaigns (Meta and TikTok) to drive user acquisition and revenue growth.
• Monitor and report daily performance metrics (CPA, ROAS, CTR, CPM, CPI).
• Conduct creative testing and audience segmentation to improve ad efficiency.
• Collaborate with designers and analysts to develop high-performing ad creatives and growth strategies.
• Use MMPs (Mobile Measurement Partners) to track, analyze, and attribute campaign performance across app funnels.
• Identify trends and insights to scale successful campaigns and manage budgets efficiently.
• Participate in growth experiments to test new channels, tactics, and creative concepts.

Requirements

• 1–3 years of experience in paid media buying, preferably with Meta and TikTok Ads.
• Experience creating and managing paid campaigns for DTC ecommerce brands
• Previous experience working with subscription-based mobile apps—especially in the wellness or fitness category—is a strong plus.
• Strong analytical and reporting skills, with the ability to track and interpret performance data daily.
• Proven ability to manage and scale ad accounts — experience taking campaigns from $0 to $10K+ daily ad spend is a strong plus (but not a dealbreaker).
• Self-motivated, detail-oriented, and able to work independently in a fast-paced environment.
• Excellent written and verbal communication skills.