Growth & Performance Marketing Manager

Your responsibilities:

• Manage relationships with external agencies handling paid acquisition and ensure alignment on performance goals.
• Monitor and review ad account performance across channels (Meta, TikTok, Google, YouTube, Snapchat, emerging platforms).
• Provide clear feedback to creative and copy teams based on campaign data.
• Ensure that copy, video, and funnel updates are consistent with overall direct response strategy.
• Act as the primary link between leadership, agencies, and internal teams to drive performance outcomes.
• Proactively flag issues, spot inconsistencies, and suggest solutions that align with the big picture.
• Support the scaling of new traffic sources and systematize processes for repeatable growth.

Requirements

• 2–3+ years in direct response or growth marketing, ideally with DTC/e-commerce brands in the $10M–$50M revenue range.
• Strong grasp of direct response metrics (CAC, LTV, ROAS, MER, CPA, contribution margin).
• Ability to review and understand ad account performance without needing to execute media buying.
• Familiarity with copy and creative best practices — able to recognize what works and why.
• Strong decision-making skills with proven ability to solve problems proactively.
• Experience working cross-functionally with creative teams, agencies, and performance marketing specialists.
• Highly detail-oriented with the ability to spot incongruencies and think strategically.
• Comfortable working in fast-paced, entrepreneurial environments.