Media Buyer / Paid Ads Specialist

Responsibilities

Strategic Implementation 

• Develop and execute comprehensive paid media strategies across multiple client accounts or business units in collaboration with team 
• Lead media buying initiatives that drive scalable growth while maintaining efficiency metrics 
• Establish testing frameworks and optimization protocols for continuous performance improvement 
• Collaborate with cross-functional teams (creative, analytics, product, automation) to align paid media with broader marketing objectives and standardize workflows 

Account Management & Execution 

• Manage monthly ad budgets across 5-10+ accounts simultaneously 
• Execute campaign setup, launch, monitoring, and optimization across multiple platforms 
• Conduct regular account audits and performance reviews 
• Implement advanced bidding strategies and budget allocation models 
• Scale winning campaigns while maintaining or improving efficiency metrics 

Optimization & Analytics 

• Continuously analyze campaign performance data to identify optimization opportunities 
• Implement A/B and multivariate testing across ad creative, audiences, landing pages, and bidding strategies 
• Develop custom attribution models and reporting frameworks 
• Translate complex data insights into actionable recommendations 
• Monitor competitive landscape and industry trends to maintain competitive advantage 

Requirements

• 5–7 years of hands-on experience managing and optimizing paid media campaigns across multiple client accounts or business units.
• Strong communication skills in English (written and spoken) Level C1

Platform Expertise (Must Have) 

• Google Ads: Advanced proficiency including Search, Display, Shopping, Performance Max, YouTube 
• Meta Ads (Facebook/Instagram): Expert-level knowledge 
• Additional Platforms: 
• LinkedIn Ads (B2B focus) 
• TikTok Ads (emerging channel expertise) 

Technical & Analytics Tools 

• Analytics & Tracking: 
• Google Analytics 4 (advanced) 
• Google Tag Manager 
• Conversion tracking implementation 
• UTM parameter management 
• Multi-touch attribution modeling 
• Data & Reporting: 
• Excel/Google Sheets (advanced formulas, pivot tables, data visualization) 
• Data Studio / Looker Studio 
• Tableau or Power BI (preferred) 
• SQL basics (preferred) 
• Marketing Technology: 
• CRM platforms (Salesforce, HubSpot) 
• Marketing automation tools 
• Landing page builders (Unbounce, Instapage) 
• Call tracking software 
• Ad management platforms (Optmyzr, Marin, Kenshoo)