Senior ML Engineer, Ad Performance

MUST HAVE

You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically:

• 5+ years of software development and ML engineering, including 3+ years focused on advertising systems
• Proven experience optimizing ad performance using both mature models and emerging ML technologies
• Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
• Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
• Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
• Strong analytical problem-solving skills with a proven track record of delivering measurable results
• Excellent communication, teamwork, and project management skills

YOUR ROLE

Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.

OUTCOMES

• Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
• Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
• Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
• Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
• Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
• Collaborate with global teams across product, data, and engineering to launch high-impact ad features
• Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage