Sr. Digital Marketing Strategist

We are seeking a proactive and results-driven Senior Digital Marketing Strategist to join our team. This is a key remote role for a professional who can own and execute a comprehensive digital strategy from end to end. You will be responsible for creating, managing, and measuring the success of our organic and paid marketing campaigns, with a direct focus on optimizing for conversions and driving measurable growth.

The ideal candidate is a strategic thinker and a hands-on doer. You will be instrumental in building our marketing and analytics infrastructure, running experiments, and tracking the entire user journey—from a site visit all the way to a sign-up form.

Key Responsibilities

• Marketing Strategy & Execution:
  • Develop and own the overall marketing vision, creating and launching both organic and paid campaigns across various platforms.
  • Strategize and execute paid campaigns, focusing on optimization and ROI.
• Analytics & Attribution:
  • Take ownership of our website's attribution, ensuring every site visit is tracked down to the conversion event.
  • Run experiments and A/B tests to optimize for conversion rates.
  • Set up event-based tooling to create more granular and accurate attribution analysis.
• HubSpot & Martech Management:
  • Leverage HubSpot as our core marketing platform, utilizing its full suite of tools to manage campaigns, run automations, and track performance.
  • Manage marketing processes and workflows, identifying opportunities for improvement.
• Website & Tech Stack:
  • Work with our custom-built website on the Next.js stack.
  • Collaborate with internal teams to ensure our website and tech stack support our marketing goals.
  • Be a power user of marketing tools, with familiarity with event-based tooling like ExpandAll being a plus.

What We Bring

• Strategic Impact: This is an opportunity to own the overall marketing vision and have a direct impact on the company's growth.
• Full Autonomy: The chance to build and execute a complete marketing strategy from scratch.
• Growth Potential: There may be opportunities to hire additional team members, allowing you to grow into a leadership role.

What We're Looking For

• Experience: Proven experience in digital marketing, with a track record of creating and managing successful organic and paid campaigns.
• Technical Skills:
  
  • HubSpot proficiency is a must.
  • Expertise in Google Analytics and other tracking and analytics tools.
  • The ability to set up event-based tooling and analyze attribution.
• Mindset:
  • A strategic thinker with a strong focus on conversion optimization and ROI.
  • A hands-on doer who is passionate about running experiments and tracking data.
  • A self-starter who can take initiative and manage processes independently.
• Communication: Excellent communication skills for collaborating with a remote team.