Web Producer

What Your Responsibilities Will Be

• Lead a distributed team of Web Producers who develop Avalara's marketing web experiences in AEM. 
• Oversee and evolve the Web Production process to improve delivery speed, quality, and collaboration across UX, Content, SEO, and Marketing teams. 
• Ensure accurate execution of page builds, content updates, and campaign launches in AEM and other digital platforms. 
• Establish and maintain operational KPIs for production quality, publishing velocity, error rates, and global scalability. 
• Collaborate with UX Designers, Researchers, and Developers to translate wireframes and specifications into web pages. 
• Partner with Content and SEO teams to ensure content is structured for findability, localization, and performance. 
• Define best practices for structured authoring, version control, page QA, accessibility, and performance optimization. 
• Oversee intake processes, project assignment, and resource planning across concurrent projects and markets. 
• Lead projects that improve production workflows through automation, tooling, or governance improvements. 
• Represent the Web Production function in planning conversations and roadmap prioritization across Marketing and DE&P. 
• Partner with Digital Project Manager on intake prioritization and maintain process compliance. 
• Support team member education on intake best practices and enforce standards to reduce rework and accelerate go-to-market timelines. 
• production documentation (workflows, SOPs, intake guidelines) with Digital Project Manager to ensure clarity, accuracy, and operational understanding.

What You’ll Need To Be Successful

• 10+ years of experience in web publishing or digital production, in a global enterprise setting. 
• 2+ years of people management experience leading production teams or similar operational groups. 
• Advanced experience with Figma, including collaborative workflows and design handoff. 
• Hands-on experience with CMS platforms like Adobe Experience Manager (AEM), including component-based page building and template authoring. 
• Working knowledge of HTML/CSS, image optimization, accessibility standards (WCAG), SEO principles, and responsive design. 
• Familiarity with Agile/Lean workflows and project management tools like Jira or Workfront. 
• Experience managing localization workflows and supporting multilingual site operations.
• Experience implementing authoring tools or headless CMS workflows. 
• Familiarity with marketing automation platforms (e.g., Eloqua, Marketo) and analytics tools (e.g., Adobe Analytics). 
• Background in UX, web design, or front-end development. 
• Advanced experience with JIRA. 
• Previous experience in B2B SaaS or regulated industries.